Genki Fit is a social enterprise committed to promoting health, vitality, and community well-being, particularly in rural and regional Victoria. Established in 2009 by David Ellis, GenkiFIT was born out of David’s experience teaching in a small rural Japanese village. It was there that he saw the need for accessible health and fitness programs in regional communities that often lack the resources and infrastructure to support them. Inspired by the Japanese word Genki (元気), meaning health, energy, and vitality, David set out to create a business focused on empowering local communities to lead healthier, more active lives.
Since its inception, the Ellis family has dedicated themselves to providing fitness and dance classes to Smythesdale and the wider rural community. As Genki Fit grew, David’s passion was shared with his family. In 2019, when David embarked on a family trip around Australia, Jaymee took the reins of the business.
With over 10 years’ experience in the fitness industry, Jaymee specialises in delivering accessibility-friendly group fitness, low-pressure personal training, and community-based programs that prioritise confidence, connection, and long-term wellbeing. Her approach is grounded in the understanding that traditional fitness spaces can be intimidating, exclusionary, or inaccessible - particularly for people living in rural areas, those new to exercise, neurodivergent individuals, people returning to movement after injury or illness, and those facing financial or social barriers. Jaymee brings a wealth of expertise and passion to Genki Fit, having previously run her own dance and fitness business. She holds a Certificate IV in Fitness, as well as certifications in Pilates, Barre, Strong Nation, Boxing, Step, Circuit, and Reformer Pilates, offering a diverse range of classes suited for all fitness levels.
Alongside her fitness qualifications, Jaymee has a background in communications, community development, and youth engagement, and is currently completing postgraduate study in health promotion. This informs her holistic, strengths-based approach to health: recognising that wellbeing is shaped by social connection, environment, and opportunity, not just individual motivation.
At Genki Fit, we believe fitness should be inclusive, fun, and accessible. We deliver welcoming, family-friendly classes and programs for all ages and abilities, breaking down the barriers rural communities face in accessing health and fitness. Our goal is to support physical and mental wellbeing, build positive lifelong habits, and create judgement-free spaces where people feel empowered to move in ways that feel good, sustainable, and supportive at any stage of life.
As a social enterprise, our work extends beyond just fitness; we are deeply focused on creating lasting social and community benefits. Whether through fitness classes, youth programs, or local event sponsorships, Genki Fit strives to be a catalyst for positive change, fostering healthier, stronger, and more resilient communities in rural Victoria.
Our Purpose
To break down barriers to fitness and wellness in rural Victoria, creating accessible and engaging opportunities that promote healthy lifestyles.
Our Vision
To empower individuals and communities in rural Victoria to lead healthier, more active lives. Where everyone, regardless of their location or income, has the tools, support, and motivation to achieve lifelong wellness and resilience.
Our Mission
To inspire and support individuals of all ages in rural Victoria to build stronger, healthier lives through fun, accessible and inclusive fitness and wellness programs. We are committed to fostering a welcoming environment that encourages sustainable, lifelong habits, empowering people to thrive physically, mentally, and socially in their communities.
Impact Statement
GenkiFIT is dedicated to empowering rural Victorian communities to achieve greater physical and mental health. By breaking down access barriers to quality fitness programs, we aim to reduce health disparities faced by rural populations, who often experience higher rates of chronic illness and limited access to health resources.
Through community-driven fitness programs, we foster social connections, boost self-confidence, and promote resilience in participants, contributing to healthier, more vibrant rural communities that are better equipped to thrive.
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